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Global Head Of Social & Influencer Marketing At YouTube, Ericka Bennett Makes Ad Week’s 40 Under 40 List!


“Erika Bennett, 37, is passionate about the authentic representation of people of color in film and TV. Over the past six years, Bennett has been helping diversify that pool in various ways. Prior to joining YouTube, Bennett helped build the multicultural marketing division of Allied Integrated Marketing from the ground up. In that role she worked with shows like “Black-ish” and movies including the “Deadpool” and “The Fast and the Furious” franchises to help define how to reach multicultural audiences. At YouTube, Bennett says she’s still in a position where she’s “able to create opportunities for authenticity to happen in front of and behind the scenes.”

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